Marketing Campaign Manager

Kennesaw, Ga

At Bibby Financial Services, Inc., we're a fast-growing company with an exciting opportunity for you to grow with us! As part of the 200-year-old Bibby Line Group, we are an independent international financial services firm with offices in 14 countries. If you are looking for a stable company, that has years of experience in the financial industry sector and sees employees as their biggest asset than you are in the right place. At BFS, we provide our employees with the right environment, role, and tools to deliver excellence and quality in everything we do.  We provide an extensive range of benefits to our employees, including:

  • Vacation, sick and personal days plus 11 paid holidays.
  • Medical, dental and vision insurance.
  • A 401k plan with a company match. 
  • Corporate matching on employee's fundraising for charitable causes through our 'Giving Something Back' program.


Job Description

  • To develop integrated multi-channel B2B campaigns with the aim of acquiring and retaining customers.
  • To manage the implementation, tracking and measurement of marketing campaigns.
  • To brief and oversee the work of external agencies in terms of deliverables, timelines and costs.
  • To manage and work within the budget.
  • To write, edit and proofread copy of promotional materials within marketing campaigns.
  • To ensure that BFS's brand and identity is adhered to in campaigns and in all communication channels, as well as ensure accuracy of marketing materials.
  • To deliver regular reports of campaign results, including web analysis and evaluation of KPI's.
  • To maintain regular measurements of campaign ROI.
  • To make informed data-based decisions when developing new campaigns or when evaluating existing campaigns.
  • To ensure policies are implemented and aligned with the global business.
  • To present and promote internally and externally the commercial interests and values of BFS.


Key Behaviors

  • Take initiative - You proactively identify issues or problems; take accountability and seize opportunities - take or initiate appropriate actions unprompted.
  • Able to work on own - You demonstrate independence and that you are self-motivated with an ability to be well organized, efficient and self-disciplined; you cope well with the demands of the job and manage your time effectively.
  • Confident - You have self-belief in your capability to deliver your role.
  • Drive to achieve results - You strive to achieve the desired outcome in the most appropriate manner.
  • Create solutions - You identify the root cause of a problem and produce a range of solutions using insight and creativity; you carry it through to resolution by making informed, logical, well-reasoned and timely decisions and seek opportunities to add value to the business.
  • See the bigger picture - You think clearly and rationally, see the ‘big picture’ and harness ideas and opportunities to achieve Bibby's Vision. You recognize and take advantage of new opportunities for Bibby.
  • Team player - You contribute to effective team performance through co-operating, supporting, openness and commitment. You adapt to others needs and build team spirit.
  • Adaptable and flexible - You sustain a high level of effectiveness during times of change by adapting behavior and approaches to changing circumstances. You are willing to accept additional and changing roles, responsibilities and tasks.
  • Integrity and commitment - You maintain consistent and professional standards; and show enthusiasm and loyalty to Bibby, its Vision and Values internally and externally.
  • Inspire others - You naturally encourage and support others to develop confidence, capability and to realize their own and others full potential.
  • Be yourself - You show your personality and individualism to be ‘who you are’. You uphold and promote clear strengths and personal values that complement Bibby's values. You enjoy work and have fun whilst balancing business needs.
  • Positively influence others - You make positive and strong personal impressions on others and adapt your approach in order to effect the development of people and the business by persuading, convincing or negotiating. You gain commitment and agreement from others
  • Approachable - You are easy to talk to or deal with; friendly, easy to meet, converse and do business with
  • Customer focused - You identify, understand and prioritize the needs of internal and external customers, to provide the highest standards of service by responding effectively.
  • Assertive - You stand up for yourself, others and Bibby -you make sure that others' feelings are considered and communicate clearly whether the news is good or bad.


Key Skills

Management Skills

  • Well organized and motivating manager with excellent project and team management skills.
  • Performance focused with demonstrable skills of driving results for CRM led Marketing plans
  • Ability to manage the production and delivery of plans within agreed timescales and budgets to deliver agreed commercial objectives
  • Ability to manage within a matrix environment and develop peer to peer and stakeholder relationships
  • Ability to work within a multi-cultural environment and management of virtual relationships across different geographical and time zones
  • Ability to make decisions autonomously within the scope of the role and aligned with business objectives

Communication Skills

  • Excellent written and verbal communication skills and knowledge of communication best practice
  • Excellent influencing skills and an ability to forge effective working relationships with colleagues across a wide range of disciplines and seniority
  • A strong communicator, the Marketing Campaign Manager - NAM must be capable of delivering marketing plans that can be at all levels of the organization.  With strong interpersonal skills he/she must be able to establish and maintain strong internal relationships across the business both within and outside Marketing

Analytical

  • Strong analytical skills and ability to scrutinize and interpret a variety of data sources, and present in a user friendly manner
  • Ability to formulate recommendations for projects and maximize on business opportunities

Project management - develop solutions and problem solve

  • A strong people influencer & manager, to support the Marketing Team to be able to ensure the team delivers programs as required by the business
  • Ability to think laterally and act quickly to solve problems
  • Ability to manage the annual plan and ad hoc projects as directed by the Senior Marketing Manager – NAM

Adaptability

  • Ability to quickly adapt to situations and deliver even if has no previous experience
  • Flexibility and willingness to work on a broad variety of tasks

Innovator

  • Provide innovation in the delivery of the marketing plan whilst ensuring support is gained with the business

IT Skills

  • Ability to use MSOffice suite of products
  • Ability to use SalesForce and Sitecore are a preference

Decision Making

  • Be prepared to work under own initiative as required and make well informed decisions regarding plans and the delivery of them

Good organizational skills

  • Ability to plan and deliver plans – prioritize workloads, plan ahead and keep to deadlines while keeping peers and stakeholders informed in the process

Great understanding of the BFS products and processes

  • Understands key features of the BFS products and provides insight to support and challenge as required


Qualifications

  • Bachelors degree level education, preferably in Business Studies
  • 3-5 years in managing marketing campaigns, including digital campaigns in the B2B segment (Financial Services Industry preferred) 
  • Experience in managing external agencies as well as internal stakeholders to ensure the delivery of commercially beneficial marketing campaigns on time and on budget. He/she must also demonstrate ability to engage with stakeholders throughout the business and be key in influencing and managing marketing activities as well as demonstrate a strong commercial acumen.
  • A driven individual who maximizes opportunities and achieves excellent results
  • Ability to think strategically, identifying and acting on key opportunities whilst being a practical and results focused individual
  • Translates new performance management policies into actionable goals for one's own area and holds self and other accountable to achieving the goals


About you
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